Weddingbee, the popular wedding blog, announced today that it closed a deal with eHarmony. Mrs. Bee, who has run the site up until now with the help of her husband and brother-in-law, writes that “I’ve been assured that editorial decisions regarding the Bees and the content on the site are still in my hands. I’ll continue to ensure that the site maintains its editorial integrity.”
There has been a lot of chatter on the site recently about LGBT weddings. Immediately after the announcement, readers and Bees created quite a ruckus discussing eHarmony’s refusal to allow same-sex matching on their dating site, as well as their past ties to Focus on the Family. One of the site’s bloggers (or ‘Bees’), who is gay and recently moved to Canada so she could marry her wife, decided that she’ll no longer be blogging on Weddingbee. Several other bloggers have voiced their concerns about eHarmony’s stance against marriage equity and may leave the site as well.
The overall vibe in the comments is polite, but clear, along the lines of: “I’m so happy for Bee, she deserves a vacation. But… I’m sad about the sale nonetheless.” A surprising number of readers and Bees have declared their disappointment and their decision to no longer read/participate in Weddingbee, citing eHarmony’s stance on the gay community. While Mrs. Bee states her support for the right of gays to marry, it is clear that this action will turn a lot of readers and potential bloggers away. This will certainly be an interesting turning point for a site that has appealed to a large number of readers while continuing to be decidedly more off-beat than say, The Knot.
While I think it’s a bit hypocritical to promote marriage equity on one hand while selling your company to a corporation that clearly has worked to undermine the legitmacy of gay marriage and gayness itself, I understand the need to survive. Mrs. Bee mentioned that many of the companies interested in buying Weddingbee were planning to either launch a competitor site or buy hers. Hm… this sounds more like a survival strategy than a callous get-rich-quick strategy.
What do you think?